Why apply for a Marketing degree?

Marketing is an incredibly diverse degree that will prepare you to work in any number of industries. If you’ve always been interested in what makes a business tick and why we’re compelled to buy some products and not others, you’ll find Marketing a fascinating subject to study.

Marketing degree gives you a strong foundation in business, which is something that could be applied to a wide range of roles after graduation. This is in turn makes you very appealing to employers and you can find Marketing graduates in almost every sector of society.

Not sure Marketing is the right course for you? Read on and we’ll probably be able to change your mind!

You can combine courses easily

If you have a very specific career in mind that needs you to have knowledge from two subject areas, or you just want to keep your education broad, then you can easily combine your Marketing degree with another subject.

Popular options include:

• Marketing & Business  Studies
• Marketing & Finance
• Marketing & Languages
• Marketing & Psychology

You’ll gain real-world experience before you even graduate

The majority of universities offer their students to spend some time in industry so they can put what they’ve learnt in the classroom into practice.

This could be a few weeks in a work placement or a whole year in industry to hone your skills and make a valuable list of contacts. Make the most of these opportunities as many graduates report that they’re offered internships or full time roles with the companies they worked in whilst still at university.

You’ll have international classmates

Speaking of gaining contacts…many students travel to the UK from abroad to study Marketing so you’ll be studying with students from all over the world.

This means that by the time you graduate you’ll have a network of potential future colleagues in a variety of countries, making your chances of having a globetrotting career even more likely.

Marketing gives you diverse career options

As Marketing gives you such a broad education in the world of business it means that you’ll be able to choose from any number of career options after graduation.

Marketing graduates work in every sector and your role could involve anything from promoting the latest smartphone to a global consumer market to highlighting the importance of regular dental checks in less developed countries.

More common roles include:

• Marketing
• Communications
• Sales
• PR
• Advertising
• Consultancy
• Management

Less typical roles that could utilise your marketing skills include:

• Fundraising
• Education
• Pharmaceutical and health care
• Energy and utilities
• Culture
• Music and performing arts
• Event planning
• Web design

Don’t think you’ll just be working in big business

If working for a big corporation or B2C marketing doesn’t really appeal to you, then don’t worry.

There are plenty of job opportunities in the third sector and you’ll probably find that charities need help marketing themselves more than businesses do.

There will always be job opportunities

The world will always need marketers as the role is a vital component of any successful business. The skill set you’ll gain by studying a Marketing degree will enable you to apply for a whole host of jobs, even if you end up in a career not directly related to your degree.

There’s the potential to work for yourself

Marketing graduates also are more likely to become self-employed later in their careers.

This could either be by starting a marketing and related services consultancy or starting another non-marketing related business and using their marketing skills to make it flourish.

You’ll have great earning power

Marketing graduates not only command higher than average starting salaries, but they also have greater earning potential than some other degree subjects.

Potential future salaries are pretty impressive, with Marketing Directors earning in the region of £70,000+ per annum.

You’ll be ready for the future

Marketing is a rapidly moving sector and universities have recognised this by changing their curriculum to include many modules based on digital marketing and mobile technology.

Some roles that are going to be even more important in the future, and where your marketing skills will be highly prized, include:

• Creative Technologist
• Community Management Executive
• Content Archivist
• Mobile Marketing Manager
• Transcultural Anthropologist